Keywords are decreasing in importance
At one time, having the right keywords in your META tags was the key to SEO success. Not anymore. As search engines and their ranking techniques have gotten more complex, META tags have taken on less importance in good search engine optimization. You still need to use them wisely and effectively, and keywords placed elsewhere in your site are still very important, but bear in mind that Google employees have published documents stating that Google pays almost no attention to META tags anymore.
[May 19, 2009]